I might be bougie, but underneath the glam, I'm a fiercely competitive tomboy at heart. Whether it's high heels or sneakers, I play to win in style!

Hi, I’m Jessica Mattevi—owner, educator, and heart behind Hustle + Heart Salon in Duluth, MN.

I’m wildly passionate about helping women feel confident in their own skin (and strands), especially those navigating hair loss or thinning. Through custom crowns and seamlessly blended extensions, I specialize in transformations that look natural, feel empowering, and honor the woman wearing them.
My mission is to make every guest feel as beautiful as they truly are.

As a salon owner and educator, I’m all about high standards, clean beauty, and creating a space where both guests and stylists feel supported and seen. I believe hair is a health choice, and that your salon visit should feel like a refreshing mix of beauty, education, and “me-time” magic.

Outside the salon, I host the With My Whole Heart podcast—a space where I share the real, behind-the-scenes parts of motherhood, business, faith, and personal growth. Whether it’s lessons I’ve learned the hard way or moments that shaped who I am, I’m all about honest conversations that remind you you’re not alone.

When I’m not behind the chair or behind the mic, you’ll find me camping with my husband Andrew, raising our three daughters—Genevieve, Emmaline, and Trinity—and snuggling up with our two husky fur babies, Cedar and Luca. My faith in Jesus is the heartbeat behind it all, shaping how I lead, love, and serve.

At Hustle + Heart, we don’t just style hair—we lift spirits, restore confidence, and help women come home to themselves. I’d be honored to be part of your journey.

Fun fact:

Jessica

Owner, Extension Artist, + Hair loss specialist