hustle + heart salon

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At our eco-lux salon, we aspire to redefine your salon experience. We believe each visit should be a refreshing blend of beauty and education, leaving you not just styled, but empowered with the knowledge to care for and maintain your look at home using the right products. Committed to excellence, we use natural mineral products to craft beautiful hair colors and styles, prioritizing the well-being of our stylists, guests, and the environment. At our salon, beauty is not just an aesthetic choice; it's a commitment to health and sustainability, ensuring a radiant you while preserving the world around us.

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core values


Here at our core, we're all about keeping it real. Transparency and honesty aren't just policies; they're the heart of every interaction. We build our foundation on unwavering integrity, making sure that every move we make reflects our genuine commitment to truth and doing what's right. It's not just business; it's about creating connections based on trust.


 Love is the heartbeat of Hustle and Heart Salon. We infuse every service with care and passion, creating an environment where clients feel cherished and valued. Beyond styling, our commitment to love extends to our team, fostering a supportive family that collaborates with heart. At our salon, love is the secret ingredient that transforms each visit into an unforgettable experience.


At the heart of everything we do is a passion for open communication. Picture our space as a buzzing hive of ideas where everyone's voice matters. We're all about active listening and straight talk – not just because it's good for business, but because it builds real connections. Think of it as a chat with a good friend, where understanding each other is key. We're in this together, ensuring that information is shared promptly and accurately to drive collective success.


Step into our salon, and you're not just a client – you're family. Community isn't a buzzword; it's the soul of who we are. We're all about embracing diversity, creating a cozy space where your uniqueness is celebrated. Competitors? Nah, we see fellow creators in this vibrant world of beauty. Beyond styling, each visit is a chance to share stories, laughter, and a little magic, turning every appointment into a shared journey. Because in our space, it's not just about hair – it's about weaving connections and celebrating the beauty of togetherness.


Here at Hustle + Heart Salon, we're all about the joy of learning – and not just for us, but for you too! Our team is on a constant quest for the latest trends and coolest techniques, because we believe that growing together is the real beauty secret. It's not just about leaving with fabulous hair; it's about arming you with tips and tricks to make every day a good hair day. Because when you know the ins and outs, it's like having the key to unlock your own dazzling style.


At Hustle + Heart Salon, we're not just about fabulous hair – we're all about feeling fantastic inside and out. Our core value of health is like a personal wellness journey for your hair, body, spirit, mind, and soul. Picture each visit as a pampering session for your entire being, where good vibes and gorgeous hair go hand in hand. Because when you leave feeling great, that's the true beauty of it all.

As our client,

you're our top priority

Hustle + Heart is not your average salon. We focus on providing an experience rather than just a service.

Our team of stylists truly love doing hair, and we come to work everyday excited to meet new people, satisfy current clients, and put in 100% .

Hustle + Heart Salon was created to provide a holistic, clean salon in Duluth, Minnesota. We are the only salon in Duluth where every single stylist uses clean products on their clients.

We wanted to create beauty without dealing with toxins, so we created our own salon where we could do just that! You will walk out of our salon feeling gorgeous, refreshed, and ready to take on the world!

a message

from the owner

I have always been a huge inspirational quote girl. Anything that grounds me in gratitude and reminds me of all of my blessings, I will write down, print it out, and put it in a frame so I constantly see these positive affirmations. When I was scrolling on social media one day, I came across the quote "Hustle + Heart Will Set You Apart."

Hustle stands for how hard we all work, and the liveliness I want our space to encompass, and Heart is everything I want my business to be about. Everything we do in the salon we do with integrity, hard work, and a lot of heart.

You can see it in everything we do, and every head of hair we touch.

The story behind the name

- Jessica Mattevi


the products

Our salon uses only the best products for you and your hair while you're visiting us. But what about after you leave our chair? 

If you're looking for high-quality products like the ones that we use in our salon, visit Holistic Hair Tribe. We recommend all of their products for a sustainable, healthy hair solution. 

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green circle certification



Resources that were once considered waste materials such as hair, leftover color, foils, color tubes, broken tools, and aerosol cans are now being recycled. This helps keep millions of pounds of waste out of the landfills each year. These things are turned into commercial insulation, hair booms to absorb oil from the ocean, stormwater filtration, clean energy which is injected back into local power grids, bicycles and more.

In order to be Green Circle Certified, we are obligated to pay a Stewardship Fee. This is paid by our salon and by our clients, but the effort is absolutely worth the money. We are helping recycle and reuse wasted products in a way that is useful and rewarding.