February always feels like a settling-in month — the quiet moment after the rush of the holidays, where you finally get to look around and take stock of where you are and where you’re headed.

And this February feels especially meaningful for us.

This week, Hustle + Heart Salon turns 8 — eight years of growth, learning, stretching, celebrating, rebuilding, and becoming. As we step into 2026, it felt important to pause and reflect before rushing ahead.

Eight Years In, and Still So Grateful

What started as a dream has grown into something far bigger than I ever imagined. Hustle + Heart has always been about more than hair — it’s about connection, education, confidence, and creating a space where people feel genuinely cared for.

Every year, our birthday week becomes a reminder of why we do what we do. It’s not about perfection or flashy moments — it’s about the relationships built in the chair, the trust you place in us, and the community that’s formed inside these walls.

That’s why celebrating this week in the salon is one of our favorite traditions.

Birthday Week at the Salon

All week long, we’re celebrating with our guests — because this milestone belongs to you just as much as it belongs to us.

Every guest who comes in during birthday week is welcomed with:

• A birthday party favor bag filled with goodies
• A chance to spin the wheel for fun freebies and service add-ons
• Cookies from Sugar Bee Cookies
• Hand-crafted mocktails to enjoy during your appointment

Whether you’re coming in for a full service or just a wash and style, it’s one of those weeks where being in the salon simply feels extra special.

Looking Ahead: What’s Coming in 2026

While we’re celebrating the past, we’re also incredibly excited about what’s ahead.

In 2026, we’ll be expanding the salon — including the addition of our own on-street entrance. This expansion has been thoughtfully planned with your experience in mind: more space, better flow, and a continued focus on comfort and care.

Construction is expected to be completed by early summer, and we can’t wait to begin sharing this next chapter with you as it unfolds.

Growth for us has never been about getting bigger for the sake of it — it’s always been about growing in ways that feel aligned, intentional, and rooted in purpose.

A Team Update: Celebrating New Life 🤍

Another meaningful moment for our Hustle + Heart family is that our sweet Danielle is currently on maternity leave.

She’ll be returning to the salon on April 25, and her schedule is already filling quickly — so if you’re hoping to book with her once she’s back, I highly recommend getting on her books soon.

While Danielle is away, guests looking for a similar price point can book with:

• Addy
• Emma
• Kathryn, who shares the same pricing and level of experience as Danielle

Each of them is incredibly talented and will take wonderful care of you.

Thank You for Being Part of Our Story

Eight years in, I can say with certainty: Hustle + Heart wouldn’t exist without the people who walk through our doors, trust us with their hair, and support us through every season of growth.

Thank you for being here — whether you’ve been with us since the beginning or found us more recently. We’re so excited to continue growing, creating, and welcoming you into what’s next.

Here’s to 2026, to eight beautiful years, and to everything still unfolding.

With so much gratitude,
Jessica Mattevi